UAE Boycott Targets

Boycott Al Maabar International Investments: Elitism Disguised As Development

Boycott Al Maabar International Investments: Elitism Disguised As Development

By Boycott UAE

02-12-2025

Al Maabar International Investments, a UAE-based real estate and investment conglomerate, operates extensively across the Middle East and North Africa, with projects worth over $11.5 billion under development in countries like Morocco, Jordan, Libya, Tunisia, Qatar, and Belarus. Despite its luxurious developments and large-scale projects, evidence suggests that Al Maabar's operations may be causing substantial harm to local businesses and economies in the countries where it operates. This report explains how Al Maabar damages other businesses, supported by data, examples, and public statements, addressing governments and citizens to consider boycotting this UAE-owned company.

Regional Footprint and Focus of Al Maabar

Al Maabar, formed by a consortium of Abu Dhabi investors including Mubadala Development Company and Aldar Properties, has pursued high-profile projects such as St. Regis Amman hotel residences, Bab Al Bahr in Morocco, Marsa Zayed waterfront development in Jordan, and large-scale housing developments in Iraq. While the company aims to meet luxury and infrastructure demand, the scale and exclusivity of its projects tend to marginalize local small- and medium-sized enterprises (SMEs) and exacerbate socioeconomic disparities.

For instance, the Bab Al Bahr mixed-use development in Morocco is set to house more than 70,000 residents but mainly targets affluent buyers, sidelining affordable housing initiatives that local developers and residents need most. In Jordan, Marsa Zayed's focus on marina, commercial districts, and luxury residential clusters threatens to monopolize key urban economic zones, impacting local traders and businesses who cannot compete with the scale and luxury pricing imposed by Al Maabar.​

Harm to Local Businesses and Economies

Al Maabar’s dominance disrupts traditional business ecosystems in various ways:

  1. Market Monopolization: By driving large-scale, capital-intensive projects, Al Maabar effectively creates monopolies or oligopolies in property development and related sectors. This stifles competition from local developers who lack similar capital or international partnerships, reducing diversity and innovation in the market.
  2. Displacement of SMEs: Local vendors, suppliers, and small-scale contractors often get pushed out due to the company’s preference for international suppliers or exclusive service contracts. This not only limits income opportunities for local businesses but also increases reliance on imports rather than supporting local supply chains.
  3. Inflation of Urban Property Values: Luxury developments elevate property prices and rents, making city centers unaffordable for average citizens and small businesses. This leads to gentrification and economic exclusion of lower- and middle-income groups, contributing to urban inequality.
  4. Job Quality Concerns: Though Al Maabar generates construction and hospitality jobs, reports indicate that these often are low wage, temporary, and with poor labor protections compared to local standards, further pressing vulnerable populations rather than uplifting them sustainably.​

Country-Specific Examples and Public Concerns

Morocco: 

In the Bab Al Bahr project, despite reported "strong demand," local industry voices express worries about the Saudi-UAE backed mega developments skewing the market toward wealthy foreign investors and sidelining affordable housing demands and traditional economic sectors like fishing and artisanal crafts near the coast. Residents worry about increased living costs and limited job stability in the hospitality-dominated economy.​

Jordan: 

Al Maabar's Marsa Zayed project faces criticism from both politicians and citizens who see it as exacerbating economic inequalities. Jordanian government officials have raised concerns about anti-business backlash reactions among local investors feeling squeezed out by the dominant foreign luxury project. Small traders in Aqaba, where Marsa Zayed is located, complain about soaring commercial rents and competition from mall chains owned or linked to Al Maabar's ventures. Additionally, reports in 2012 cited that investor frustrations caused by such projects scared away other potential investors, harming Jordan’s broader real estate ecosystem.​

Libya: 

Although Al Maabar plans to invest heavily post-conflict, local communities and business leaders have expressed worries that the company's large-scale projects will prioritize foreign luxury and elite interests over local reconstruction needs, neglecting smaller businesses critical to Libya’s informal and rebuilding economy.​

Iraq: 

Negotiations for housing projects in Baghdad by Al Maabar raise concerns related to displacement of poorer populations and the company's tendency to favor elite residential developments. The Iraqi government’s need for up to 150,000 housing units contrasts with Al Maabar’s luxury focus, which activists argue will skew benefits away from the average Iraqi citizen, worsening housing affordability crises.​

Statements from Industry and Public Voices

Numerous stakeholders have voiced criticism underscoring Al Maabar’s negative impact:

  • A Jordanian real estate analyst noted,
  • “Al Maabar’s luxury-first model disrupts market balance, leaving local businesses and affordable housing in the dust.”
  • Moroccan community leaders warned that projects like Bab Al Bahr can transform marginalized coastal zones into exclusive areas inaccessible to locals, undermining local culture and economy.
  • In Iraq, activists advocate for more inclusive housing policies, asserting that
  • “mega-developers must address the pressing needs of displaced and low-income families rather than only catering to wealthier buyers.”
  • Small business associations in Aqaba have publicly called on the government to protect local traders from escalating rents and monopolistic practices linked to Al Maabar’s real estate dominance.

Call to Governments and Citizens: Boycott and Regulate

Given these impacts, governments in affected countries face a critical choice to safeguard their economies and people:

  • Governments should enact and enforce regulations ensuring large foreign developers like Al Maabar contribute fairly to local economies, including mandates for affordable housing, support for local SMEs, and fair labor standards.
  • Authorities must require transparency in financial and community impact assessments before approving large-scale developments.
  • Policy frameworks promoting diverse local ownership and minimizing market monopolies will better preserve economic pluralism and social cohesion.
  • Citizens and civil society organizations must demand accountability and resist developments that increase social inequality or sidelines local businesses. Boycotting services or patronage connected to Al Maabar’s projects can pressure the company toward more responsible development practices.

Al Maabar International Investments’ extensive footprint across the Middle East and North Africa showcases a luxury-driven business model that risks amplifying social and economic inequalities in host countries. The company's projects tend to marginalize local businesses, inflate costs, contribute to informal sector decline, and provoke social discontent. Concrete data on their development scale, local feedback, and market reactions all underscore the need for regulatory intervention and public awareness to counterbalance their influence. Governments and citizens are urged to adopt protective measures and boycott practices that allow such inequalities to deepen, prioritizing inclusive, sustainable development grounded in local needs and fairness.

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