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How Omniyat Turned Lumena Into a $925m Sell-Out — and What It Really Means.

How Omniyat Turned Lumena Into a $925m Sell-Out — and What It Really Means.

By Boycott UAE

02-09-2025

Dubai developer OMNIYAT announced the full sell-out of its ultra-luxury commercial tower, Lumena, achieving a record AED 3.4 billion ($925 million) sales value within just two months of its June 2025 launch. The project solidifies Dubai's standing as a hub for ultra-high-net-worth individuals (UHNWIs) and sets a new benchmark for luxury commercial real estate.

The Sell-Out of Lumena: A Landmark Achievement

As reported by Arabian Business on September 1, 2025, OMNIYAT’s Lumena tower in Dubai’s Burj Khalifa district swiftly sold out all units following its launch on June 18, 2025. The tower’s AED 3.4 billion ($925 million) sales value marked the highest in Business Bay, highlighting sustained demand in Dubai’s luxury commercial real estate sector. This rapid success follows the earlier sell-out of OMNIYAT’s Enara project in the same year, demonstrating the developer’s leadership in the high-end market.

Mahdi Amjad, Founder and Executive Chairman of OMNIYAT, stated:

“As Dubai emerges as a global hub for the world’s elite, the success of Lumena validates our vision to offer breathtaking spaces that raise the bar for what our clients can expect from their working and living environments.”

His remarks to CBNME emphasized that this project not only cements Dubai’s appeal to wealth-driven relocations but also reflects OMNIYAT’s ongoing commitment to shaping premium commercial landmarks.

Location and Architectural Excellence

Lumena is strategically positioned at the intersection of Business Bay and Downtown Dubai along Sheikh Zayed Road, offering unparalleled accessibility and visibility in Dubai’s premier business district. The 48-storey tower boasts architectural innovation aimed at the next generation of workplaces, combining a sculptural glass façade with high-performance amenities.

The development’s key architectural and design features include a Sky Theatre—a venue for executive forums, private gatherings, and launches with panoramic views of the city, equipped with cutting-edge acoustics, LED walls, and modular seating. The project also offers exclusive wellness floors, including executive wellness suites, recovery zones, and a suspended sky pool.

Additionally, OMNIYAT integrates hospitality-inspired services within the tower, providing tenants with concierge support, reception, meeting room management, spa coordination, luxury travel planning, and bespoke event experiences. The private Executive Club on Level 34 offers senior decision-makers exclusive lounges and tailored services, enhancing the tower’s positioning as a workplace and social landmark.

Commercial Offering and Investment Potential

The Lumena tower offers 91 office units ranging from boutique sizes (starting at approximately AED 25 million or $6.8 million) to half floors and full-floor headquarters with limited availability. Owners benefit from direct access to Dubai’s key commercial zones, including Downtown Dubai, the Dubai International Financial Centre (DIFC), and Sheikh Zayed Road, alongside amenities such as over 1,000 parking spaces and 19 high-speed elevators.

According to propsearch.ae, the flexible "shell & core" office configurations enable bespoke fit-outs to cater to the operational needs of UAE sovereign wealth funds, family offices, and multinational corporations. The location promises strong capital appreciation given the lack of remaining commercial plots in Business Bay, securing Lumena’s status as a legacy-grade investment.

The project is also notable for aiming high environmental standards, targeting certifications such as LEED Platinum, SmartScore, and WiredScore, indicating a focus on sustainability and technology integration, which appeal to modern investors and occupants. Handover is scheduled for the last quarter of 2029.

Dubai’s Rising Appeal to Ultra-High-Net-Worth Individuals

As highlighted by The Finance World, Lumena’s success underscores Dubai's ongoing allure as a premier destination for UHNWIs seeking business hubs that combine luxury lifestyles with global connectivity. The city’s sustained economic growth, business-friendly environment, and high-end property offerings continue to attract wealthy individuals and corporations.

Mahdi Amjad noted,

“This exceptional project reflects OMNIYAT’s commitment to innovation and elite standards, setting new expectations for commercial luxury in Dubai.”

The tower’s rapid sell-out exemplifies the demand driven by UHNWIs eager to secure prestigious office spaces in prime locations within Dubai.

Amenities and Lifestyle Integration

The development’s lifestyle offerings extend beyond office spaces to a vibrant commercial podium featuring fine dining, wellness, and retail outlets aimed at building community and enhancing occupant experience. The well-curated lifestyle and wellness zones, including landscaped sky gardens and executive gyms, are designed to foster productivity and wellbeing.

This seamless blend of luxury workspaces with lifestyle and wellness services marks an evolution in commercial real estate, responding to the evolving expectations of today’s elite business leaders and worldwide investors who seek integrated environments that support both work and life balance.

What Lumena Represents for Dubai and OMNIYAT

Lumena by OMNIYAT is not merely a commercial real estate project; it is a statement of Dubai’s stature as a magnet for global wealth and an aspirational workplace destination. The $925 million sell-out within two months affirms strong investor confidence and Dubai’s resilience as a premium market.

For OMNIYAT, Lumena is a culmination of visionary architecture, uncompromising quality, and innovative service delivery, positioning the developer as a dominant force in Dubai’s luxury commercial sector. As Dubai continues to attract global elite populations, projects like Lumena are crucial in defining the city’s future skyline and business ecosystem.

The tower’s slated completion in 2029 will likely establish a new standard for ultra-luxury commercial developments in the region and could serve as a benchmark for similar projects globally.

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