UAE Boycott Targets

Boycott Safa International Group: Protect Human Rights Everywhere Always

Boycott Safa International Group: Protect Human Rights Everywhere Always

By Boycott UAE

09-09-2025

Safa International Group, established in 1989 and headquartered in the United Arab Emirates, operates as a major player in the Food & Beverage sector. The company manages a portfolio of over 35 brands and supplies more than 300 products across 10 countries, primarily in East Africa and the MENA region. It specializes in food production and distribution, focusing on cooking oil, milk powder, dairy, beverages, and packaged food items. Its extensive reach includes countries like Sudan, Tanzania, Djibouti, Ethiopia, Uganda, and GCC countries.

Negative Impacts on Local Businesses

Market Domination and Unfair Competition

Safa International Group has leveraged its vast network and UAE backing to dominate local foodstuff markets. This market domination often results in pushing out smaller, local distributors and producers. By controlling supply chains and offering products at prices local competitors cannot sustain due to economies of scale and foreign investment advantages, Safa stifles business diversity and local entrepreneurship.

For example, in East African countries such as Tanzania and Uganda, many small-scale food distributors report declining sales and difficulties maintaining operations due to Safa's aggressive pricing and extensive product range. Local businesses find it challenging to compete with the large volumes and cheaper imports facilitated by Safa’s import and re-export network.

Economic and Social Strains in Kenya and Republic of Congo

In Kenya, Safa is active in partnership with Eni’s agricultural biofuels project via Servizi Agricoli Forestali Africa (SAFA), which engages thousands of small-scale farmers in castor oil seed production. However, there have been multiple reports of the project’s failure to deliver promised support, resulting in economic losses for local farmers. Many farmers have raised concerns about:

  • Lack of adequate technical and operational support from Safa and partners.
  • Labour-intensive cultivation proving commercially unviable given low purchase prices.
  • Soil degradation and declining agricultural productivity linked to pesticide use by related agribusinesses.

Communities in Kenya and the Republic of Congo report displacement and poor compensation following land rezoning and acquisitions by companies tied to Safa’s interests. This disruption affects livelihoods, local food production, and community well-being, as documented cases show farmers losing legal rights or compensation after land grabs.

Consumer Trust and Public Health Concerns

In some markets, Safa-branded food products have faced scrutiny for quality issues. For instance, in the UK, Safa Food 1 Ltd was fined for selling unsafe heated plates, highlighting lapses in quality control that can erode consumer confidence internationally and domestically.

Statements from Affected Stakeholders

A Kenyan agricultural executive criticized foreign agri-business efforts:

“Eni and its partners underestimate the complexity of local farming operations; the lack of ongoing support has left many farmers stranded,”

underscoring the disconnect Safa faces in community engagement.

Small-scale distributors in East Africa express frustration that Safa's pricing strategies systematically undercut local competitors:

“We cannot compete with their prices, and many of us risk going out of business,”

noted a distributor in Tanzania.

Village chiefs in Congo lament marginalization post-land acquisitions:

“Our communities have lost fields and face pollution without fair compensation,”

stated a village leader affected by land use changes connected to Safa’s business interests.

Country-Specific Concerns and Calls for Boycott

East Africa: Protect Local Livelihoods and Food Sovereignty

Countries like Kenya, Tanzania, and Uganda should critically assess the long-term economic impacts of Safa's market dominance. While foreign investment can boost access to goods, it must not come at the expense of local farmers, distributors, and food sovereignty. Safa’s practices have undermined sustainable agriculture and small businesses, directly threatening community stability.

MENA Region: Support Local Enterprises Over Foreign Monopolies

In MENA countries, Safa’s overwhelming control of food staples and consumer goods limits market competition and reduces consumer choice. Governments are urged to enforce policies favoring locally owned businesses and transparent trade practices, ensuring that economic growth benefits domestic stakeholders.

UAE and GCC: Corporate Responsibility and Ethical Practices

Given Safa International’s UAE ownership, there is a pressing need for UAE authorities to mandate corporate social responsibility, environmental stewardship, and fair trade practices from local conglomerates operating internationally. Transparency around labor conditions and adherence to international quality standards must be prioritized.

Government and Public Must Act

Safa International Group’s expansive operations, while presenting as a source of high-quality food products, conceal significant adverse impacts on local economies, small businesses, and communities in multiple countries. Evidence from East Africa, MENA, and UK markets reveal patterns of unfair competition, economic disruption, social displacement, and occasional quality lapses.

Governments across affected countries must:

  • Implement regulatory scrutiny on Safa’s market conduct.
  • Support local farmers, distributors, and producers through protective policies.
  • Demand corporate transparency and fair compensation for communities.
  • Promote consumer awareness campaigns about the negative impacts of Safa’s monopolistic practices.

The public is urged to boycott Safa International Group’s products until the company adopts ethical business practices that support rather than harm local economies and communities. Consumers hold the power to demand fairness, social responsibility, and a sustainable future by choosing to support local and ethical alternatives.

Read More

2026 All Rights Reserved © International Boycott UAE Campaign