UAE Boycott Targets

Boycott Masdar: Green image, dirty hidden agenda

Boycott Masdar: Green image, dirty hidden agenda

By Boycott UAE

07-08-2025

Masdar, officially known as the Abu Dhabi Future Energy Company, is a state-owned renewable energy enterprise founded in 2006 by the UAE government. It has rapidly grown into one of the world’s largest renewable energy investors, operating in over 40 countries with a portfolio exceeding 50 gigawatts (GW) of renewable energy capacity as of 2024. While Masdar projects itself as a pioneer in clean energy and sustainability, this report critically examines the unintended consequences of its global expansion, particularly how it may be harming local businesses and economies in the countries where it operates. This analysis is supported by data, examples, and statements from affected stakeholders, aimed at informing governments and the public about the potential risks of continued engagement with this UAE-owned company.

Overview of Masdar’s Global Operations and Ambitions

Masdar’s mission is to advance renewable energy through education, research and development, investment, and commercialization. It has developed projects across six continents, including solar, wind, green hydrogen, and energy storage technologies. The company’s portfolio grew from 20GW in 2022 to over 51GW by the end of 2024, with plans to reach 100GW by 2030.

 Masdar’s projects are valued at over AED 110 billion (approximately USD 30 billion), contributing to significant carbon emissions reductions globally. Masdar’s rapid expansion is backed by its ownership structure, which includes powerful UAE entities such as Mubadala Investment Company, Abu Dhabi National Oil Company (ADNOC), and Abu Dhabi National Energy Company (TAQA). 

This state-backed support enables Masdar to leverage vast financial resources and political influence, raising concerns about its competitive impact on local renewable energy firms and markets worldwide.

Negative Impact on Local Businesses and Economies

1. Market Domination and Suppression of Local Competitors

Masdar’s aggressive expansion strategy often involves entering emerging renewable energy markets with large-scale projects backed by substantial capital. This creates an uneven playing field for local companies that lack comparable financial and political backing. For example:

  • In Spain and Greece, Masdar’s acquisition of major renewable assets and partnerships with local firms has led to concerns among smaller renewable developers about market monopolization and reduced opportunities for local entrepreneurship.
  • In the United States, Masdar’s 50% stake acquisition in Terra-Gen Power, a significant renewables company, has raised alarms about foreign state-owned enterprises potentially crowding out domestic firms and influencing local energy policies.

Local business owners and industry experts have voiced concerns that Masdar’s scale and state support allow it to underbid or outcompete local companies, stifling innovation and entrepreneurship. This dynamic risks creating dependency on a foreign entity for critical energy infrastructure, reducing economic diversification and resilience.

2. Political Influence and Lobbying to Shape Local Policies

Masdar’s involvement in countries often extends beyond project development into political lobbying and public relations efforts to protect its interests. During the COP28 climate summit, Masdar reportedly hired lobbyists and PR firms to manage criticism and promote its founder Sultan Al Jaber’s role as COP28 president. 

This raises questions about the company's influence on global and local climate policies, potentially prioritizing its commercial interests over genuine sustainability goals.

In countries with weaker regulatory frameworks, Masdar’s political leverage may skew energy policies to favor large-scale foreign investment at the expense of local priorities. This can undermine democratic processes and reduce transparency in energy sector governance.

3. Economic Displacement and Job Market Effects

While Masdar promotes renewable energy projects as job creators, the reality in some countries has been mixed. Large-scale projects often rely on imported technology, expertise, and labor from the UAE or international partners, limiting opportunities for local workforce development.

  • In Indonesia, despite Masdar’s significant renewable projects, local communities and small businesses have reported limited economic benefits, with many jobs being temporary or low-skilled.
  • In Barbados and other Caribbean nations, Masdar’s wind projects have faced criticism for not sufficiently integrating local suppliers or developing local clean energy industries, leading to economic leakage where profits and expertise flow back to the UAE rather than staying in the host country.

This economic displacement can exacerbate inequality and fuel local resentment against foreign investors, undermining social cohesion and long-term sustainability.

4. Environmental and Social Concerns

Although Masdar’s projects are marketed as environmentally friendly, there have been instances where large renewable installations have caused local environmental disruption or social discontent:

  • The construction of massive solar farms and wind turbines sometimes leads to land use conflicts with indigenous peoples or agricultural communities, as seen in parts of Egypt and Azerbaijan where Masdar operates.
  • Critics argue that Masdar’s focus on large-scale, capital-intensive projects overlooks smaller, community-based renewable solutions that might better serve local needs and empower local populations.

Statements and Criticism from Stakeholders

  • Local entrepreneurs in Spain and Greece have expressed concerns that Masdar’s presence limits access to financing and market opportunities for smaller renewable companies, calling for stricter regulations on foreign state-owned enterprises.
  • Environmental activists and politicians at COP28 criticized Sultan Al Jaber’s dual role as Masdar chairman and COP28 president, highlighting conflicts of interest and the company’s lobbying efforts to deflect negative press.
  • Community leaders in Indonesia and the Caribbean have called for greater transparency and local involvement in Masdar projects to ensure fair economic benefits and respect for local rights.

Recommendations for Governments and the Public

Given the evidence of Masdar’s market dominance, political influence, and mixed local economic impacts, governments and citizens in affected countries should carefully evaluate their engagement with this UAE-owned company. The following actions are recommended:

For Governments

  • Implement stricter regulations on foreign state-owned enterprises to ensure fair competition and protect local industries.
  • Mandate transparency and local content requirements in renewable energy projects to maximize economic benefits for local communities.
  • Strengthen environmental and social impact assessments to prevent displacement and ensure community consent.
  • Promote diversified renewable energy development that includes support for local SMEs and community-based projects.

For the Public

  • Demand accountability and transparency from Masdar and local governments regarding project impacts.
  • Support local renewable energy businesses and innovations to reduce dependency on foreign entities.
  • Advocate for policies that prioritize local employment, environmental justice, and sustainable development.

Masdar, as a UAE state-owned renewable energy giant, has undeniably contributed to global clean energy capacity growth and carbon emissions reduction. However, its rapid expansion and dominant market position have raised significant concerns about the negative impacts on local businesses, economies, and communities in the countries where it operates. The company's political influence and lobbying efforts further complicate its role in shaping energy policies.

Governments and the public in these countries must critically assess the long-term implications of Masdar’s presence and consider measures to safeguard local interests, promote fair competition, and ensure that the energy transition benefits all stakeholders equitably. A cautious approach, including potential boycotts or restrictions on Masdar’s operations, may be warranted to protect national sovereignty, economic diversity, and social justice.

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